Jürgen is digitized, innovative and future-oriented. His specialties are in marketing and innovation management. With the successful establishment of several companies, he became a seasoned digital leader and passionate entrepreneur. He was particularly influenced by strategic topics and the constant measurement, optimization and implementation of brand and marketing topics. He attaches particular importance to clear corporate communication.

Born in Cologne, Jürgen Walleneit studied for his apprenticeship as a precision engineer at the University of Applied Sciences in Cologne, before treading the path of commercial. Along with his first steps as a graphic designer, he worked from 1990-1992 for Stadt Köln (City of Cologne) as a lecturer in adult education and led computer courses for groups of children. In 1993, he joined the Thiele (today Lemke) advertising agency as a graphic designer and worked for clients in the banking and insurance sector, for example: Colonia, the German Medical Insurance or CC-Bank. From 1997 to 2016, Jürgen Walleneit became a managing partner of MSH AND MORE Werbeagentur GmbH, due to his specialist knowledge in advertising (brand management, trade marketing, sales promotion). Because of the agency’s broad variety of tasks, Jürgen Walleneit gained an extensive and well-proven digital expertise in these following areas: Automotive, Capital Goods, Cosmetics, Food and Beverage, Hotel and Tourism, Information, Technology, Pharma. In 2003, among other things, Jürgen Walleneit and his team won a Red Dot Design Award for the brand afri-cola. After that he worked for clients such as Freixenet, Danone Waters, Barilla, Wasa, NGK, Heineken and Autobahn Tank & Rast. From 2005 to 2012 he was chairman of the Kölner Internet Union (KIU), a local industry association. Between 1999 and 2012 he also operated as a lecturer at the West German Academy of Communications (WAK), where he helped to develop the relevant degree program „business administrator for online marketing“ (OMM). Since 2010 he has continuously lectured online marketing courses at mibeg Institute in Cologne. From 2012 until now he is a partner of Heymann Hotel Consulting GmbH. In 2015 he founded KAUFKRAFT.

In 2017, he became a shareholder of Headshot GmbH and chairman of the board of SOWESPOKE AG, which ended in 2020 after three years. In 2018, he was working as the Interim Digital Brand Manager of InsurTech brand nexible. In 2019, he was working as the Interim Digital Brands and Innovation Manager of FinTech brand fino. Jürgen is currently a member of the Advisory Board of the Digital Competence Lab (DCL) and Chief Digital Officer at the Institute of Culinary Art Foodservice Network (ICA). He markets Italian Ottolina coffee with great passion and runs the Italian coffee shop’s web shop.

Highlights

• 1997, Marketing for Apple Computer
• 2000, Category Management with Rewe and Schwarzkopf Henkel Cosmetics
• 2003, Red Dot Design Award for the brand afri-cola
• 2004 – 2013, Trade Marketing for Barilla/Wasa
• 2008 – present, Digital Marketing for Autobahn Tank & Rast AG
• 2015, E-Commerce for CROOZER
• 2017, E-Commerce with Google
• 2019 – present, Shareholder in the Italian coffee brand Ottolina, E-Commerce Project