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Digital Brand Manager // Change Agent

Digital Innovation Manager // Change Agent

Marketing Expert.

Based in Cologne.


About Me
About Me

Jürgen is digitized, innovative and future-oriented. His specialties are in marketing and innovation management. With the successful establishment of several companies, he became a seasoned digital leader and passionate entrepreneur. He was particularly influenced by strategic topics and the constant measurement, optimization and implementation of brand and marketing topics. He attaches particular importance to clear corporate communication.

Born in Cologne, Jürgen Walleneit studied for his apprenticeship as a precision engineer at the University of Applied Sciences in Cologne, before treading the path of commercial. Along with his first steps as a graphic designer, he worked from 1990-1992 for Stadt Köln (City of Cologne) as a lecturer in adult education and led computer courses for groups of children. In 1993, he joined the Thiele (today Lemke) advertising agency as a graphic designer and worked for clients in the banking and insurance sector, for example: Colonia, the German Medical Insurance or CC-Bank. From 1997 to 2016, Jürgen Walleneit became a managing partner of MSH AND MORE Werbeagentur GmbH, due to his specialist knowledge in advertising (brand management, trade marketing, sales promotion). Because of the agency’s broad variety of tasks, Jürgen Walleneit gained an extensive and well-proven digital expertise in these following areas: Automotive, Capital Goods, Cosmetics, Food and Beverage, Hotel and Tourism, Information, Technology, Pharma. In 2003, among other things, Jürgen Walleneit and his team won a Red Dot Design Award for the brand afri-cola. After that he worked for clients such as Freixenet, Danone Waters, Barilla, Wasa, NGK, Heineken and Autobahn Tank & Rast. From 2005 to 2012 he was chairman of the Kölner Internet Union (KIU), a local industry association. Between 1999 and 2012 he also operated as a lecturer at the West German Academy of Communications (WAK), where he helped to develop the relevant degree program „business administrator for online marketing“ (OMM). Since 2010 he has continuously lectured online marketing courses at mibeg Institute in Cologne. From 2012 until now he is a partner of Heymann Hotel Consulting GmbH. In 2015 he founded KAUFKRAFT.

In 2017, he became a shareholder of Headshot GmbH and chairman of the board of SOWESPOKE AG, which ended in 2020 after three years. In 2018, he was working as the Interim Digital Brand Manager of InsurTech brand nexible. In 2019, he was working as the Interim Digital Brands and Innovation Manager of FinTech brand fino. Jürgen is currently a member of the Advisory Board of the Digital Competence Lab (DCL) and Chief Digital Officer at the Institute of Culinary Art Foodservice Network (ICA). He markets Italian Ottolina coffee with great passion and runs the Italian coffee shop’s web shop.



  • 1997, Marketing for Apple Computer
  • 2000, Category Management with Rewe and Schwarzkopf Henkel Cosmetics
  • 2003, Red Dot Design Award for the brand afri-cola
  • 2004 – 2013, Trade Marketing for Barilla/Wasa
  • 2008 – present, Digital Marketing for Autobahn Tank & Rast AG
  • 2015, E-Commerce for CROOZER
  • 2017, E-Commerce with Google
  • 2019 – present, Shareholder in the Italian coffee brand Ottolina, E-Commerce Project
  • Name: Jürgen Walleneit
  • Age: 51 Years
  • Job: Digital Brand & Innovation Manager, Marketing Expert
  • Base: Cologne
  • Residence: Cologne/Düsseldorf
  • E-Mail: j@kaufkraft.de
Apr 2020 - Present
Chief Digital Officer - ICA.Digital

Institute of Culinary Art (ICA) The ICA promotes and networks people with the aim of being responsible for our nutrition. We accompany socially relevant topics from gastronomy, culinary and retail. More on ICA.Digital

Sep 2019 - July 2020
Executive Digital Brands and Innovation Manager (interim) - fino

fino's roots lie in the first digital, fully automatic account switch in the industry. Since 2015 we have grown steadily and expanded our expertise. Today, fino Data Science combines financial knowledge and document recognition. This results in digital products that think for themselves and derive individual recommendations. These can then be implemented directly by the user via fino-generated services. Partnership, innovation and fair share have been part of our Corporate-DNA since the beginning. We always think of our customers as partners and work with them at eye level and develop tailor-made solutions in the B2B and B2B2C area. More on fino.ai

Jan 2018 - Feb 2019
Executive Digital Brand Manager (interim) - nexible

nexible is a Pure Digital Player – a digital provider of insurance operating since 2017. One of the sector’s digital pioneers. Through digital innovations the all-in-one motor insurance is easier to understand for customers and fully flexible. On purchase, service and claims: Fast and lean processes consistent with needs of digital customers. The-only-as-much-as-necessary-and-as easy-and-as-safe-as-possible-insurance. More on nx.de

Dez 2015 - Present

Sales boosting company. KAUFKRAFT optimizes sales and develop the best possible solution for digital business right from the start. Digital marketing as a best. KAUFKRAFT is a founding member of the network of German digital agencies (NDDA) and shareholder of ONFINE SOWESPOKE, with over 200 professionals at 15 locations. KAUFKRAFT is a shareholder of Headshot GmbH, as well as partner of Heymann Hotel Consulting GmbH. More on Kaufkraft.de

Jan 2012 - Present
CEO - Heymann Hotel Consulting

International Hotel-Consulting company and digital marketing specialist for hospitality solutions. More on heymann-hotel-consulting.de

March 2017 - March 2020
Chairman - SOWESPOKE

SOWESPOKE focuses on the German market in digital transformation. SOWESPOKE offers a comprehensive portfolio of business and technology services from onlinemarketing and online communication. We develop strategies with our customers and form the basis for these digital business processes. We are convinced that digital transformation in companies can only be achieved through excellent services and services for all communication tasks. We have 200 experienced employees at our disposal who are distinguished by high competence, different marketing priorities, long-term market experience and certifications. More on sowespoke.de

2016 - 2017
Squared Online

Change Agent

1984 - 1987
University of Cologne


  • Digitization
  • Google Advertising
  • Digital Marketing
  • Brand Management
  • Marketing Communications
  • Advertising
  • Hospitality Digitizing
  • Data Analytics
  • Consultancy
Brand Management and Marketing

I was the digital brand manager of the ERGO InsurTech company nexible and responsible for brand management. Feel free to contact me.

Digitization Consultancy

As a digital consultant, I can advise on the complete range of digitizing.

Google Advertising

As a Google Sales Partner, we belong to the top 1% of all Google Agencies worldwide.

Hospitality Digitizing

Together with Heymann Hotel Consulting we can grow your hotel business.

Marketing Communications

I am a marketing professional with 25 years of experience.

My companies

Sales boosting company -> https://kaufkraft.de

Heymann Hotel Consulting

Online-Marketing and international Hotel-Consulting


The company Headshot manufactures vegan hair colors. dye, bastard, dye!


Partner. Caffè Ottolina was established by Giulio Ottolina in 1948. He was a refined connoisseur of coffee blends. His adventure started in a small shop, in the centre of Milan, where he roasted coffee for selected bars and local coffee shops.

Contacts Info

+ (49) 151 156 742 57


KAUFKRAFT Digital GmbH, Hohe Straße 30, 50667 Köln

Contact Me