...please wait Walljet loading this site...


Interim Manager

Digital Innovation Manager // Change Agent

Digital Brand Manager // Marketing Professional

Based in Cologne.


It's me
It's me

I, Jürgen Walleneit, am digitized, innovative, and future-oriented. My areas of specialization are marketing and innovation management.

With the successful establishment of several companies, I have become a seasoned digital leader, passionate entrepreneur, and interim manager. I am shaped by strategic issues and the constant measurement, optimization, and implementation of brand and marketing matters. I place particular importance on clear corporate communication.

My interim career began as an Interim Digital Brand Manager at nexible.de, as an Interim Digital Brands and Innovation Manager at fino and with ICA Institute.

Since 2015, I have founded and led the digital consultancy KAUKRAFT. Additionally, I hold the position of management partner at Heymann Hotel Consulting. Furthermore, I have also taken on the founder role of the franchise company sono.

Born in Cologne, I initially completed my education as a precision mechanic at the Cologne University of Applied Sciences before pursuing the commercial path.

In addition to my early steps as a graphic designer, from 1990 to 1992, I worked for the City of Cologne as a lecturer in adult education, leading computer courses for groups of children.

In 1993, I joined the advertising agency Thiele (now Lemke) and worked with clients from the banking and insurance industry, such as Colonia or CC-Bank.

From 1997 to 2016, I was the managing partner of MSH AND MORE Werbeagentur GmbH, leveraging my expertise in advertising (brand management, retail marketing, sales promotion).

I have extensive and proven digital expertise in various sectors, including automotive, capital goods, cosmetics, food and beverages, hotels and tourism, IT, retail, pharmaceuticals, and more.

In 2003, my team and I won a Red Dot Design Award for the afri-cola brand, among other accolades. In 2019, we received the German Brand Award for the nexible brand. I have worked with clients such as Danone Waters, Barilla, Wasa, NGK, Heineken, and Autobahn Tank & Rast.

From 2005 to 2012, I served as the chairman of a local industry association.

Between 1999 and 2012, I also worked as a lecturer at the West German Academy for Communication (WAK).

Until 2022, I was a partner at Heymann Hotel Consulting GmbH for 10 years. In 2015, I founded KAUFKRAFT.

In 2017, I became a partner at Headshot GmbH and served as the CEO of SOWESPOKE AG.

In recent years, I have worked as an Interim Digital Brand Manager for the InsurTech brand nexible, the FinTech company fino, and for the ICA Institute.

  • Name: Jürgen Walleneit
  • Age: 54 Years
  • Job: Interim Manager, Digital Brand & Innovation Manager, Marketing & Sales Professional
  • Base: Cologne
  • Residence: Cologne/Düsseldorf
  • E-Mail: j@kaufkraft.de
Dez 2015 - Present

DIGITAL, PERSONAL, INNOVATIVE - KAUFKRAFT* is a leading consulting company that supports its clients in digital marketing. Through targeted and measurable processes, we effectively utilize future-oriented platforms such as Google to generate profits. The KAUFKRAFT team communicates on an equal footing, thinks solution-oriented, and works closely with our clients to implement practical digitization and marketing measures. We are not a conventional advertising agency. Together with our partners and clients, we ensure that the digital revolution is successfully implemented in all areas, unlocking its full potential. *KAUFKRAFT represents innovative digital consulting and powerful marketing solutions.

2021 - Present
Founder - sono.

Franchise Retail Concept (Italian coffee shop, fine dining, imported drinks, delicatessen, dolce and gift items).

Jan 2012 - Dez 2022
CEO - Heymann Hotel Consulting

International Hotel-Consulting company and digital marketing specialist for hospitality solutions. More on heymann-hotel-consulting.de

Sep 2019 - July 2020
Executive Digital Brands and Innovation Manager (interim) - fino

fino's roots lie in the first digital, fully automatic account switch in the industry. Since 2015 fino has grown steadily and expanded its expertise. Today, fino Data Science combines financial knowledge and document recognition. This results in digital products that think for themselves and derive individual recommendations. These can then be implemented directly by the user via fino-generated services. Partnership, innovation and fair share have been part of fino's Corporate-DNA since the beginning. fino always thinks of its customers as partners and works with them at eye level and develops tailor-made solutions in the B2B and B2B2C area. More on fino.ai

Jan 2018 - Feb 2019
Executive Digital Brand Manager (interim) - nexible

nexible is a Pure Digital Player – a digital provider of insurance operating since 2017. One of the sector’s digital pioneers. Through digital innovations the all-in-one motor insurance is easier to understand for customers and fully flexible. On purchase, service and claims: Fast and lean processes consistent with needs of digital customers. The-only-as-much-as-necessary-and-as easy-and-as-safe-as-possible-insurance. More on nx.de

April 2020 - March 2021
Chief Digital Officer (interim) - ICA.Digital

Institute of Culinary Art (ICA) The ICA promotes and networks people with the aim of being responsible for our nutrition. We accompany socially relevant topics from gastronomy, culinary and retail. More on ICA.Digital

March 2017 - March 2020
Chairman - SOWESPOKE

SOWESPOKE focuses on the German market in digital transformation. SOWESPOKE offers a comprehensive portfolio of business and technology services from online marketing and online communication. The company develops strategies with its customers and forms the basis for these digital business processes. SOWESPOKE is convinced that digital transformation in companies can only be achieved through excellent services and services for all communication tasks. The company has 200 experienced employees at its disposal who are distinguished by high competence, different marketing priorities, long-term market experience and certifications. More on sowespoke.de

New Sales and Lead Management
2022 - Present
Deal Closer

KAUKRAFT x Deal Closer: Sales support via a personal assistant in the digital world. External sales: Deal Closer activates your sales and keeps them going with a personal assistant and the Deal Closer team of experts. The result is daily sales pitches in your target market, a full sales funnel and real opportunities for new customers. We also take over your unwanted follow-up management and keep an eye on all interested parties. Deal Closer helps businesses grow. Daily, personally, successfully.

2016 - 2017
Squared Online

Change Agent

1984 - 1987
University of Cologne


  • Interim Management
  • Consultancy
  • Marketing Communications
  • Advertising
  • Digital Marketing
  • New Sales
  • Franchise Marketing
  • Digitization
  • Google Advertising
  • Brand Management
  • Hospitality Digitizing
  • Data Analytics
Brand Management and Marketing

I was the digital brand manager of the ERGO InsurTech company nexible and responsible for brand management. Feel free to contact me.

Digitization Consultancy

As a digital consultant, I can advise on the complete range of digitizing.

Google Advertising

As a Google Sales Partner, we belong to the top 1% of all Google Agencies worldwide.

Hospitality Digitizing

Together with Heymann Hotel Consulting we can grow your hotel business.

Marketing Communications

I am a marketing professional with 30 years of experience.

My companies

Sales boosting company -> https://kaufkraft.de


Franchise coffee and deli business concept

Contacts Info

+ (49) 151 156 742 57


KAUFKRAFT Digital GmbH, Hohe Straße 30, 50667 Köln

Contact Me