I, Jürgen Walleneit, am digitized, innovative, and future-oriented. My areas of specialization are marketing and innovation management.
With the successful establishment of several companies, I have become a seasoned digital leader, passionate entrepreneur, and interim manager. I am shaped by strategic issues and the constant measurement, optimization, and implementation of brand and marketing matters. I place particular importance on clear corporate communication.
My interim career began as an Interim Digital Brand Manager at nexible.de, as an Interim Digital Brands and Innovation Manager at fino and with ICA Institute.
Since 2015, I have founded and led the digital consultancy KAUKRAFT. Additionally, I hold the position of management partner at Heymann Hotel Consulting. Furthermore, I have also taken on the founder role of the franchise company sono.
Born in Cologne, I initially completed my education as a precision mechanic at the Cologne University of Applied Sciences before pursuing the commercial path.
In addition to my early steps as a graphic designer, from 1990 to 1992, I worked for the City of Cologne as a lecturer in adult education, leading computer courses for groups of children.
In 1993, I joined the advertising agency Thiele (now Lemke) and worked with clients from the banking and insurance industry, such as Colonia or CC-Bank.
From 1997 to 2016, I was the managing partner of MSH AND MORE Werbeagentur GmbH, leveraging my expertise in advertising (brand management, retail marketing, sales promotion).
I have extensive and proven digital expertise in various sectors, including automotive, capital goods, cosmetics, food and beverages, hotels and tourism, IT, retail, pharmaceuticals, and more.
In 2003, my team and I won a Red Dot Design Award for the afri-cola brand, among other accolades. In 2019, we received the German Brand Award for the nexible brand. I have worked with clients such as Danone Waters, Barilla, Wasa, NGK, Heineken, and Autobahn Tank & Rast.
From 2005 to 2012, I served as the chairman of a local industry association.
Between 1999 and 2012, I also worked as a lecturer at the West German Academy for Communication (WAK).
Until 2022, I was a partner at Heymann Hotel Consulting GmbH for 10 years. In 2015, I founded KAUFKRAFT.
In 2017, I became a partner at Headshot GmbH and served as the CEO of SOWESPOKE AG.
In recent years, I have worked as an Interim Digital Brand Manager for the InsurTech brand nexible, the FinTech company fino, and for the ICA Institute.
- Name: Jürgen Walleneit
- Age: 54 Years
- Job: Interim Manager, Digital Brand & Innovation Manager, Marketing & Sales Professional
- Base: Cologne
- Residence: Cologne/Düsseldorf
- E-Mail: j@kaufkraft.de